Some time ago, a post on Facebook drew my attention to the Cherrydeck platform. I had first saved the post but didn’t pay any further attention until a few weeks ago I found that note again and registered with Cherrydeck. But what is Cherrydeck anyway?

Now anyone can buy a camera, create a Facebook page or Instagram account and call themselves a photographer. It has become more difficult to stand out from the flood of photos posted on Instagram and Co. every second to attract potential customers. This is exactly where Cherrydeck wants to start. Cherrydeck wants to bring creative people together. Be it photographers, customers, agencies or models. An Instagram account is required for use; this must be linked to the site at the start of registration.

During the registration process you have to choose between two categories in which you would classify your photos best. As an example I would like to mention Travel & Landscapes and People & Lifestyle, which I have chosen. Then you choose your nine best photos, which I personally think is great. So everyone is forced to choose his or her best work. Finally, personal data has to be entered and then we have to wait. Each account is checked to see if it fits the platform at all.

If you or your photos have been accepted, you can complete your profile. To be fair, however, the more interesting profile areas will only be activated for paying members – but in a 14-day test phase you can also get an impression of it yourself. In addition to links to your website and cities, where you’ll be traveling to next, you can also request an Instagram shotout on Cherrydeck’s Instagram account and a feature on Cherrydeck’s homepage.
There is also access to a Facebook group where you can interact with other users. By chance I had seen during my registration that Cherrydeck is located in Hamburg, so I was able to spontaneously meet Philipp, co-founder & CEO of Cherrydeck. He was also very friendly and answered a few questions…

Cherrydeck Co-Founder & CEO Philipp Baumgaertel & Kulti, Digital Marketing Strategist at Cherrydeck


How did you come up with the idea of Cherrydeck?
The whole thing came out of some kind of self-consumption. I was working in a company where we were often looking for photographers and designers. But we found the common portals inappropriate, because they were either fee-based for us searchers or badly curated. So we oriented ourselves to Instagram. Here you can compare content extremely well and it is a “living” portal. The problem was that you can’t search specifically. So I was wondering what it would be like to just build a platform where creative people can quickly classify their Instagram account by location and category. And then we just tried that.

Often, when you get information about Cherrydeck, you are called the yellow pages for Instagram. What do you think of the name? Would you describe yourself that way?
We used this comparison at the beginning to be able to describe the idea in a simple way, but in the meantime we have moved away from it, because the listing with us is only one of many things we offer. In addition to this benefit, we have marketing tools that help our users to use Instagram better as a business platform. In the future, we also want to offer our users a strong community and invest in establishing direct contacts with companies.

Not everyone is admitted as a photographer at Cherrydeck. What do you pay attention to when selecting photographers and what can each applicant do to arouse your interest?
We didn’t do that at first. Then we realized relatively quickly that it was necessary, because not only photographers, but also all sorts of things had registered: Models, selfie queens, brands. We might have been a bit naive. So we introduced a kind of control. We primarily pay attention to the content and whether the author has potential. It is irrelevant whether the account is already a branch size or an absolute newcomer. We want to offer a platform to all those who want to be creatively active at a high level – the reach is not so relevant at first, because we want to help with this.

At the moment only photographers can register with you. Do you want to expand this in the future?
In 2019 we will add models, designers, MUAs & artists to make the community more interactive. A little later also agencies & companies.

Do you know how Instagram feels about your service? Is it difficult to always react promptly to changes in Instagram, or do you even exchange ideas about them?
Instagram is a great platform to discover content, especially in the creative industries, Instagram has long since become a portfolio tool. Instagram helps our users to get their creative work before the eyes of thousands of people, but unfortunately they are not necessarily the relevant target group for our users. That’s where we help. I think, if anything, Instagram sees us as a source of relevant traffic. On the other hand, we are a bit dependent on the API, which is the technical interface to the content. But as long as we work according to the guidelines, that shouldn’t be a problem. We have direct contact with Instagram and often know early when changes are due. Instagram is a great platform to discover content, especially in the creative industries, Instagram has long since become a portfolio tool. Instagram helps our users to get their creative work before the eyes of thousands of people, but unfortunately they are not necessarily the relevant target group for our users. That’s where we help. I think, if anything, Instagram sees us as a source of relevant traffic. On the other hand, we are a bit dependent on the API, which is the technical interface to the content. But as long as we work according to the guidelines, that shouldn’t be a problem. We have direct contact with Instagram and often know early when changes are due.

The user can choose a chargeable plan. So far the range of functions is still manageable. Are there already ideas and plans to extend the functionality?
We work continuously to improve the value of the paid profile and release new features every few months. Our goal is for creative people to find everything they need to be successful in marketing: good partners, reach, inspiration, marketing tools and a sense of community support from other creative people with similar goals.

Do you want to restrict yourself to Instagram or other platforms like EyeEm in the future?
We have plans, but they are not yet concrete. EyeEm is a mega platform, but that would only work for photographers, not for models or designers. What will work in any case is that creative people can upload their content to us independently of Instagram.